Use an interactive sales tool you can keep updated Otherwise, you could miss the mark and your sales enablement strategy won’t be as effective. It’s almost guaranteed you’ve got a file on what who their customers are, their likes, dislikes and interests this is something you should constantly be adding to, in order to come up with the best, most engaging content they’re going to love. You also want to ensure your content’s regularly updated so that you’re delivering not only the most up-to-date information for your brand, but also the most relevant content for your customers.Īcknowledge the current trends and challenges they’re facing, and come up with fresh media rich content such as blog posts, videos, downloadable pdfs, white papers, competitor comparisons and more.Īnd just like you should keep tabs on your content, you should also keep a close eye on your customers – in other words, your buyer personas. But it’s not just about using a tool, such as a Content Management System (CMS) to keep your content organised and easily accessible for your sales team (although that’s a big part of it). Good content management is one of the keys to effective sales enablement. Keep the book open on your content – and your customers Below, we’re going to talk you through some of the best ways to keep your sales enablement strategy evolving, and why you need to. Your industry is a constantly changing landscape, and your customers face new trends and challenges every day.Īs interactive touchscreen specialists, sales enablement is one of the key things we help our clients with. Wherever you are in the sales enablement process, one thing’s for certain your sales enablement strategy should be constantly evolving. Perhaps you already have one, but are wondering if it’s as effective as it needs to be. Are you in the process of putting together a sales enablement strategy for your company or sales team?
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January 2023
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